From internet marketing and Email marketing to direct mail marketing to direct response, it gives you the chance to target your customers with the least risk maximizing your results better than any other form of marketing. With direct marketing campaigns, preparation is vital when your goal is to make the as much as possible from your investment. Direct marketing comes in variety of forms. The most common method is by using a quality direct marketing company. A great portion of many developed countries total volume of special rate class mail is driven by direct mail. Marketers and advertisers have to separate and arrange mail in a specific way to cut costs. Telemarketing another type where marketers make phone calls to potential clients. Typically used when trying to sell a service or product over the phone or by web conference. Integrated campaign is a diverse form of direct marketing that embodies a number of facets.